Resume

I’m a dedicated Web & SEO Strategist passionate about helping clients tell their story through compelling copywriting and web design. I ensure that every client utilizes a strategy that maximizes impressions, engagement, and conversions.

The Tadpole Agency

April 202 - March 2026

Director of Web & SEO

  • Drove a 103.1% year-over-year increase in active users for a local food bank client through strategic content development, technical optimization, and alignment to measurable acquisition goals.

  • Developed and executed data-driven SEO strategies across 9+ client accounts simultaneously, continuously evaluating performance and adjusting tactics to maximize results against client KPIs.

  • Conducted technical SEO audits using Semrush, resolving issues across canonical URLs, robots.txt, redirects, sitemaps, schema markup, and Core Web Vitals

  • Developed local SEO strategies across multiple service-area businesses, optimizing location pages, Google Business Profiles, and geo-targeted content to improve visibility in competitive markets.

  • Delivered monthly performance reports translating GA4, Search Console, and Semrush data into executive-ready recommendations tied to traffic quality, engagement, and lead generation.

  • Developed GEO/AEO strategies to optimize content for AI-generated search visibility, including structured data, FAQ schema, and conversational relevance, achieving documented top-3 AI search placements for clients.

  • Identified on-site drop-off points and UX friction, collaborating with designers and developers to improve page clarity, calls-to-action, and conversion pathways.

  • Regularly designed websites across CMS systems, overseeing both strategy and implementation in WordPress, Shopify, GoDaddy, and more.

Content Manager

  • Develop social media strategy for clients.

  • Create social media graphics using Adobe Illustrator and  Photoshop.

  • Write copy and design layout for websites.

  • Optimize SEO by writing blogs for clients.

  • Gather content for use in TikTok, Reels, and other social media platforms.

  • Work closely with the Director of Social Media and Account Manager to ensure cohesiveness of calendars.

Copywriting Intern

Supported copywriting and content needs across client accounts, contributing to social media copy, blog writing, and website design assistance.