Phoenix Arise Counseling SEO

Company Background & History

Phoenix Arise Counseling is a Texas-based therapy center that provides trauma-centered therapy services across Lubbock, Farmers Branch, and online. They offer counseling in several languages, including Gujarati, Spanish, English, and Hindi. With several specializations, Phoenix Arise strives toward healing for every client.

Objectives

• Increase conversions by 1%.
• Reduce the decision path and increase conversion intent.
• Boost engagement rates.

Implementation

• Researched competitors in Lubbock, Farmers Branch, and surrounding areas using SEM Rush and Google.
• Strategized content using relevant keywords that competitors utilize.
• Highlighted all services and language-specific therapy.
• Monitored bounce rate, then updated copy and design to improve user retention.
• Wrote blogs that implement relevant keywords revolving services, treatments, and common mental health concerns. (e.g. Postpartum depression, ADHD, Anxiety Management, etc.)
• Added buttons to reduce the event count, directing users to make conversions more immediately.

Results

Top 10 Keywords (6/24/2025) `

To improve user conversions, I focused on writing compelling copy that focuses on the user's intent to solve their "problem." Additionally, I included more consistent call to action buttons across all sections. As a result, over a 30-day period, Phoenix Arise received 8 total conversions from organic searches, resulting in a 2.88% conversion rate.

Engagement

Compared to January-June 2024, this year exhibited a significant increase in user engagement and engaged users. User engagement events rose from 4,533 to 15,411 — a 239.97% increase compared to last year. The number of engaged users grew substantially from 810 last year to 6,314 this year (a 679.5% increase).