#1 Listing on Claude and #3 Listing on ChatGPT for a Local Landscaping Client

AI is slowly replacing traditional search, and in SEO, many strategists are seeing a huge dip in organic traffic sessions as a result of Google's AI overview. As AI platforms like ChatGPT became a primary resource for local service recommendations, I recognized an opportunity to optimize for this emerging channel before competitors did. I started this campaign to ensure this client wasn't missing opportunities because of content gaps on large language models(LLMs).

Implementation

For a local Lubbock landscaping company, I conducted an on-page SEO sweep focused on content structure and technical markup. On each page, I restructured content to make it easier for AI to crawl. Then, I targeted FAQs sections, ensuring that each widget was marked with FAQs schema. Every page was manually checked for brand entity discrepancies and internal linking opportunities.

The Outcome

This landscaping client was listed #1 on Claude and #3 on ChatGPT for the search "top landscaping companies in Lubbock."